Barhenge Saath (Grow Together)
Ramadan 2019
Grow Together is more than a campaign, it's a promise to unite against hunger and discrimination. Every bag of Sunridge flour purchased becomes a symbol of our commitment to a brighter future.
The Challenge:
Ramadan. Mothers rise before dawn, kneading love into wheat, crafting Sehri parathas for their families. Sunridge, the pure whole wheat brand, was the perfect choice, yet standing out in the Ramadan media frenzy felt daunting. Wheat, the heart of desi Ramadan, deserved more than just shelf space, it needed a voice
Concept:
Ramadan is a celebration of generosity and unity. Yet, while tables overflow in some homes, countless others go hungry. This Ramadan, Sunridge wasn't just about nourishing bodies, it was about bridging the gap between worlds. Grow Together was a call to action, an invitation to share the bounty of our blessings, reminding us that true nourishment comes from compassion and equality.
Translation:
With dawn's embrace,
A novel radiance unfolds,
May mine shimmer akin,
To the tapestry of your own.
In life's mosaic,
Each fragment resonates,
Untainted, my essence,
Echoes like whispered prayers.
Within the sanctum of my heart, I vow,
Aspirations woven for self,
Shall intertwine with thee.
A journey to ascend, a pact to endure,
In tandem, we stride side by side,
Footsteps harmonizing, a duet of souls.
Urdu Song :
Har Subha ka Naya ujaala,
Ho mera bhi waesa,
Jaesa ho tera,
Zindagi ka,
Har ek Zarra,
Khalis ho mera,
Duaon jaesa,
Dil mein than liya hai ab se,
Jo apne liye chaha hai,
Woh baantaein ge tujhse,
Bardhna hai saath rehna hai,
Ek doojay ke sang chalna hai x 2
